It used to be “sex sells”… and it still moves major units but a look at some of the music videos in recent times, you will notice that something else is certainly catching up fast and selling as much, if not more.
From Gaga to Rihanna to Kelis; Bone, Tool to Thugs ‘n Harmony to Nine Inch Nails… it is no longer as simple as showing off an ample amount of hot, curvaceous skimpily clad flesh, well-oiled six-packs, rump-shaking and “konko belowing” anymore. Now it is gone a full-blown, three-sixty degree ballistic, downright bizarre…absolutely nonconcentric!
It’s quite fascinating music videos we get to see on our TV these days and even though it is certainly not a novel trend that is just beginning to eat into the global entertainment industry. In the yesteryears, there have been quite a few oddball videos here and there… one that readily comes to mind is the massive MJ blockbuster “Thriller”; but no thanks to technological advancements, there is an odd newfangled air about it all that won’t get any older.
For one, am glad Naija is still yet to get in on the bandwagon – I mean, even with our lack of the high-powered gizmos our entertainment industry, we somehow still seem to have find scary, real-life images in our videos to display. I really feel there’s no need to compound it any further. I, for one, can point out grown men who cannot watch that “Olori Oko” video alone at night and we are talking clean, gospel music with excellent choreography here and not just some frightful Yoruba home movie.
As with everything else, not everybody is particularly taken in by this development; controversies and conspiracy theories always trail the videos and major actors in the flicks like twitter followers... suggestion of supernatural influences, sinister occult practice, devil worship, sexuality, the world’s end nigh – the list of speculation is as infinite as sand grains along Bar Beach shores. I am not particularly religiously inclined and usually do well not endorse to these school of thought, but some of the images leave a lot not to be desired and do more to lend credibility to these claims rather than confute them. It is fine margins which separates creativity from incredulity; and believe me you; it is just about being breached. The artistes or the brains behind the whole picture can explain away all they want, but it hardly does enough to convince the very clamant, albeit minority, skeptical.
However, going by the rate in which this kind of videos are being churned out and aired, it is probably a fair indicator that they have found some kind of favor with a huge percentage of the public. Well, I guess that’s showbiz for you… queer!
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